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Resale rights allow you to sell someone else’s products and keep 100 percent of the profits. An example is Private Label Rights, or PLR, that lets you take ownership of an eBook, alter its content and sell it under your name. Or maybe you resell software and have Master Resale Rights. MRR lets you resell your product and your selling rights to customers, who, in turn, can sell the software to someone else. MRR works much like an affiliate program.

You should read your license agreement and its buyers’ and sellers’ rights. Licenses have different provisions, but all should state whether you have MRR, PLR or both, a Personal Use Only option or Standard Resale Rights. License agreements clarify permissions and restrictions, such as whether you can use an article as Web content, break it down into smaller articles or write it with your name as the author. The agreement also outlines other permits and restrictions, such as whether you can repackage an item, offer it as a bonus or sell it on auction sites. Copyright, trademark and other licensing restrictions may apply as well. Besides the license fee, the agreement might require you to pay a fee on each product you sell. It also might specify a fixed sale price and restrict the amount of goods you can sell. The advantage of MRR is that, along with letting you sell your resale rights, it also lets you set sale prices and decide the quantity of items to sell.

You should find products to sell with MRR permission. Ebooks, software, articles, videos, audio content, templates and graphics are resold with MRR clauses. You also can resell products and resale rights under titles such as “bargains” and “tutorials.” claims to have more than 3,400 downloadable eBooks and more than 650 software programs for resale with an MRR option. The website also offers videos, graphics, articles, tutorials and templates with PLR and other resale options. The Resale Superstore of sells personal niche eBooks, along with videos, business and marketing products and gift certificates, among other items. offers eBook, software and video downloads with MRR options. As with similar websites, reseller membership is free with an upgrade option.

You should market and promote your MRR product. If you’re a reseller, you probably already have a website. If you don’t have a site, create one to showcase the product’s features and benefits, and the value of buying the rights to resell the product under a MRR option. Products often come with marketing descriptions that you upload to your site. “Affiliate Revenue Avalanche,” published by RapBank, an online resale product seller and marketer, recommends that you anticipate your market’s needs, be truthful with customers or subscribers, and research and test products before offering them for resale. The book also recommends being patient, since no strategy guarantees overnight sales or other success measures.

PLR stands for private label rights. On the Internet, PLR refers to written content, scripts, graphics or coding that is sold to be reused by the buyer. In most cases PLR is written content in the form of articles, short reports, guides or e-books. Once you buy the PLR you can rebrand it so it’s different from the original content, as long as those rights were conveyed to yo

Check Rights
PLR is sold with different levels of rights, which limits what you do with the content. That also limits how you can rebrand the PLR as well. For example “resale rights only,” means you may not change any of the content, but you can sell the PLR. Some PLR must have a certain percentage of the content rewritten before you can post it on your blog or website. On the other hand “all rights” means you can change whatever you like and put your name as author. The PLR package should come with what rights you receive. If you’re unclear contact the seller.

Add Affiliate Links
Adding your affiliate links to the PLR is one way to rebrand it. Affiliates get a commission for selling products. The products could be digital or physical. Neverblue, Commission Junction and are three companies that have affiliate programs for physical products. has the advantage that, whatever the customer buys once directed from your site, you get a commission if the purchase is within a certain time period. here is a nigerian affiliate company you can join

Videos and Slideshows.
You rebrand the PLR by using the content as the basis for a slideshow or video. Break up the narrative and put one or two paragraphs on each slide. The slideshow can then be sold as an instructional video, used a giveaway or uploaded to visual platform sites to draw traffic to your blog. For example, set up a series of short PLR articles on weight loss as a slideshow. Use royalty-free graphics to add interest. For weight loss, photos of fruits, vegetables, scale measuring tape, exercise clothing and weights get the point across.

You can change the format of the PLR to rebrand it. Break apart an e-book into 250- to 400-word posts to use on your blog. Another alternative is to combine a series of articles into a short report. If the articles don’t flow well together, call them tips. Offer the short report as an incentive for visitors to your website to sign up on your mailing list. Use another series of PLR articles for your auto-responder messages to send to your mailing list. Every fourth or fifth message contains a sales pitch for a product.

Ordinary Resale Rights:
Ordinary resale rights are the most common, most restrictive and least expensive. With ordinary ebook resale rights, you are granted the original author’s permission to solicit and sell his work to other consumers but not to alter or manipulate the ebook file or its contents in any way. As the reseller, you retain 100 percent of the profits from the sale of the ebook. However, your resale rights only permit you to sell the ebook to an end consumer; you cannot grant anyone else the right to sell the product.

Master Resale Rights
Master resale rights are common and equally restrictive but typically are more expensive than ordinary resale rights. The same limitations exist regarding alterations and manipulation of the ebook, as well as the rights-holder’s ability to market and sell the publication. Master resale rights, however, also give you the ability to authorize additional resale rights licenses for that particular ebook. You may grant permission for others to simply resell the ebook with an ordinary resale rights license, or your specific master license might authorize you to transfer master resale rights.

Private Label Rights
Private label rights are less common than other types of reseller rights for ebooks, and such licenses usually cost the most. Few, if any, limitations exist on what the licensee may do with the ebook once these rights are granted. Under a private label resell agreement, the content of the ebook can be altered in any way, including removal of the original author’s name. Private label rights holders essentially can pass off an ebook as their own work and edit the piece to suit their needs or goals.

Rebranding Rights
Rebranding rights are common, and the cost is typically higher than other reseller licenses but less than private label rights. Unlike ordinary and master reseller rights, rebranding agreements usually allow the license holder to edit only certain chapters, sections or other aspects of an ebook. For example, the original author’s name can be replaced, the ebook title can be changed and affiliate links within the book can be substituted with those belonging to the licensee. However, the bulk of the actual content of the work must remain complete and intact.

Copyright Alternatives
Certain products, such as books, films and music, aren’t qualified for patenting. However, video, music and publication products still require registration to protect your ideas from being stolen or misused. If you’re planning to sell such materials, a copyright is the appropriate method. Copyrights cost far less than patents and take less time to acquire. Other advantages that copyrights have over patents are that they last for 70 years beyond the author or artist’s death and are valid in more than 100 countries. Patents are only good for 20 years and only in the country in which it’s registered.

Nondisclosure Agreements
Another way to get around patenting your products, and still be legally protected, is to draw up a nondisclosure agreement. Also called a confidentiality agreement, a nondisclosure agreement is a custom-designed contract in which your associates are bound to confidentiality. When you sell nonpatented products to customers, have them sign a nondisclosure or confidentiality agreement outlining the terms of purchase under your specified conditions. Typical contract inclusions are a period in which the buyer cannot compete with your business or solicit your employees, stipulations regarding how long the agreement lasts beyond termination of sales arrangements, and any number of applicable clauses. Such inclusions are in addition to personal and business information of each party entering the contract. Online templates are available to help you customize your confidentiality agreement, but it’s best to have an attorney assist you.

Third-Party Witnesses.
Though it offers minimal protection, the fastest, easiest and most economical way to document your products before selling them is to enlist a third-party witness. This is done in a couple of ways. You can hire the services of an invention witnessing company, which evaluates your products to document a legal date of conception. Alternatively, you can compose a detailed summary of your items and have documents signed — by witnesses of your choice — before a notary public. Some invention witnessing services charge as little as $10, according to the Poor Man’s Patent website. Most currency exchanges notarize documents for about $1 to $3 per page.

Provisional Patents.
The ideal way to protect your products in new and developmental stages and save a significant amount of money is to register a provisional patent. When you hear the term, “patent pending,” a provisional patent is what it describes. A provisional patent allows you one year to test the waters before investing in a non-provisional patent. During this period, you can tweak your product design, execute marketing campaigns and sell your product just as you normally would. In 2011, the cost to file a provisional patent was $110, according to the U.S. Patent and Trademark Office.

A Common Misconception
Many novice inventors make the mistake of thinking that they can rely on a method known as “the poor man’s patent” to protect their ideas and products. The procedure entails composing idea and product descriptions, mailing them to yourself via certified mail and never opening the envelope. Some believe that this method is a suitable alternative to patenting, but it does not. That method carries no legal authority.
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